Introduction

As Volusion continues to help founders grow their businesses and provide them with our ecommerce know-how, it’s important that we have content uniformity to keep our brand accessible and cohesive.

This applies to both written and design content, which is why we’ve put together this handy style guide, which has guidelines for voice and tone, brand colors, logo usage, imagery, grammar and plenty of other brand elements.

We encourage everyone representing the Volusion Brand to familiarize yourselves with this guide and use it as a reference when creating content for our site.

Frequently Asked Questions

What file type should I use for the logo?

Use the PNG files for any on screen use of the logo that are no larger than 800px wide (to avoid pixelation). For logos that will appear larger use the SVG (Scalable Vector Graphic) file type so it will be sharp and crisp at any size.

I can’t find the assets I need?

Please contact our brand represenitive Tracy Turner at tracy.turner@volusion.com with details about the images, assets or content you are needing and how it will be used.

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These two are commonly mixed up. Everyday is an adjective used to describe things that (1) occur every day, or (2) are ordinary or commonplace. In the two-word phrase every day, the adjective every modifies the noun day, and the phrase usually functions adverbially. For example, every day you eat breakfast. You brush your teeth every day. Maybe you go for a walk every day. These are everyday activities.)
These two are commonly mixed up. Everyday is an adjective used to describe things that (1) occur every day, or (2) are ordinary or commonplace. In the two-word phrase every day, the adjective every modifies the noun day, and the phrase usually functions adverbially. For example, every day you eat breakfast. You brush your teeth every day. Maybe you go for a walk every day. These are everyday activities.)