About
Ministry Ideaz is the leader in ministry supplies for the Jehovah’s Witness community. Their clients are worldwide and very active on social media.
Results
20%
increase in Social Media Marketing (SMM) search sessions since the project inception
150%
increase in new organic search visitors
26%
increase in Facebook audience.
61%
in traffic to the site through Pinterest
Challenges
One of the biggest challenges for Ministry Ideaz is messaging. Their audience has strong principals and a firmly held belief system, and the social media voice needed to reflect those principals, elicit engagement, and be careful not to offend. The campaign also sought to increase sales from social while maintaining high engagement.
Volusion’s Strategy
Volusion implemented a Social Media Marketing Services package to:
• Increase brand awareness and online reputation across Facebook, Twitter, Pinterest, and Instagram.
• Utilize custom audiences to increase page likes and drive traffic to the website.
• Create traffic growth despite niche target audience.
• Offer specific coupon codes to fans on different networks.
• Utilize promoted pins to increase traffic to the blog.
• Increase engagement and followers on Instagram via Instagram ads.
• Optimize Facebook ads to reduce the CPC.
“Moving forward we’ll continue to focus on retargeting across Facebook and Instagram. Promoted Pins will continue to play an important part for driving traffic to the blog and the website.”
Mikkayla Casey
SEO Specialist